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Martin Gonzalez

Google Org & Leadership Development Principal | Stanford University Lecturer | Thinkers50 Radar | Fellow at The Aspen Institute | Author: The Bonfire Moment

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Helping maverick innovators solve their toughest people problems

The Bonfire Moment

Unique insights from pioneers of Google’s Startup Accelerator on why building teams is harder than building tech—and a proven way to develop a strong, resilient, and effective team.

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People are saying...


Getting the people side of startups is so hard… The Bonfire Moment is an important read for anyone wanting to create something from nothing.

Garry Tan, President and CEO of Y Combinator


The Bonfire Moment provides well-tested tools for making sure your startup's culture is truly mission-oriented…

Eric Ries, Founder, LTSE and bestselling author of The Lean Startup


Gonzalez and Yellin are the compassionate yet clear-minded mentors you’ll need in the toughest moments of your leadership journey.

Kim Scott, bestselling author of Radical Candor and Radical Respect

Teaching and Research

Driven largely by a restlessness to advance the state of the art in his field and an annoyance with armchair advice, Martin leads and collaborates on research projects at Google, and with collaborations at Wharton, Stanford, MIT, INSEAD, and the London School of Economics.

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Working with Founders

Martin’s work with startup founders spans the globe, having scaled leadership and culture workshops to thousands of founders across 70 countries through his work with Google’s Startup Accelerator, teaching at Stanford, Wharton and INSEAD, and his book The Bonfire Moment.

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